Here's how to acquire MORE B2B SaaS customers for LESS with the "Lean SaaS Lead System™"
Without needing a whole marketing department
No sales involved. Guaranteed.
CLIENTS AND PARTNERS ASSOCIATED WITH
Foundations: Unique Value Proposition (UVP)
Without this, you just can’t compete with other businesses, as you’d be just another SaaS. But with this… you can win even in the most crowded marketplace.
• Refining your customer avatar (ICP)
• Analysing your product’s features (and pivoting, if needed)
• Defining clear and tangible outcomes that resonate with your ICP
This is the starting point to making lead generation and customer acquisition as easy as pie… Because your value shines through the standard boring B2B world.
No sales involved. Guaranteed.
"Did a great job showing the customer exactly why they need my product"
Data-driven hyper-optimised landing page
• The structure makes the lead follow a story that makes them actually care…
• Shows the value of your product in a way that outshines your market
• And installs what is known as an “authority” frame, so they actually trust you
With the addition of a Video Sales Letter (VSL), that takes the lead on an even more personal journey, spurring emotions by showing what they truly care about.
No sales involved. Guaranteed.
"When it comes to the world of marketing, copywriting and sales funnels, Ilian’s your guy!"
Segmented sales funnel with a lead magnet opt-in
Sometimes leads need a bit of time and extra information to commit.
• It entices them to leave their contact details to get a valuable resource (like a thorough case study)
• Then they get to know more about the product and its benefits throughout the funnel
• So that you get the most out of the traffic the landing page receives (no more bounces and low conversions!)
With these conversion mechanisms installed (in addition to sales development funnels), you can effectively get customers on autopilot at a modest Cost per Lead (CPL) and Cost per Acquisition (CPA).
No sales involved. Guaranteed.
"Saves you time. Makes you money… What more do you want?"
This might be scary, so here’s a deal…
Let’s start small and almost risk-free (for the both of us).
It’s more commonly referred to as having a «Discovery project».
I’ll work on revamping an asset you already have, so you can test my skills and we can see if we are a good fit for something longer-term.
From my experience, the easiest way to go about it is to request a landing page revamp.
Low-risk, high-reward (for you).
If this sounds reasonable, then please do click on the button below to schedule a short complimentary call.
No sales involved. Guaranteed.
"Great copywriter, can really turn stuff round, fun to work with"
Why most marketers fail to deliver
Can you remember the last time you saw a decent ad in your niche that caught your attention?
Or perhaps a landing page that wasn’t filled to the brim with “corporese” (with words like “supercharge, unleash, etc.”)?
Marketers always seem to forget they talk to people
So the marketing flops:
- KPIs are down
- revenue is stagnant
- ads are not converting
- landing page doesn’t generate leads
The only thing keeping the business afloat are referrals, one’s warm network or the sales team working 24/7.
But what if you could just flip the script and have a sane, down-to-earth marketer that:
- Assures true product-market fit
- Helps raise funds with killer pitches
- Crafts a comprehensive top-to-bottom marketing strategy
- Creates marketing assets that make prospects leap to action
- Maps out a smooth customer journey with all its micro-touchpoints?
So that in the end
- Ads actually work for you
- Your landing page shines brighter than the sun
- You rest easy, knowing you have a well-oiled marketing machine
You might be wondering if it’s that simple.
It is, but only if you dig down long enough to see the eternal truths to what people want, need, and respond to…
And ironically, they never teach that in grad school
Read down below on why boiling everything down to principles can leave a positive impact on your company’s growth.
Or book your free discovery call right away to hear more on what can be done with your innovative product.
No sales involved. Guaranteed.
"He overdelivered and blew our launch expectations away"
Charlie Bullen, Brand Counsellor
Principles govern our lives
There are strategies, there are tactics, and there areprinciples.
And principlesrule the world.
Wherever you are, whatever you do…
Principles are universal
Just as principles govern the laws of physics or the elegance of mathematical theorems, when applied to marketing, the results are simply astounding:
- Getting leads becomes effortless, as you know what speaks to your future customers…
- Selling becomes natural, as you approach the call not with a bunch of sleazy pressure sales tactics, but rather with a genuine willingness to add value to your prospect’s life
- And most importantly: your product becomes into something themarket craves
But you might be asking yourself, “This sounds like kinda vague, could you give some concrete grounds to believe you?”.
Here is the answer:
Applied psychology, mixed with a hint of all the best fundamentals of data-driven marketing, gathered from countless A/B testing and decades of experimentation.
Which gives anyone applying principles-first marketing a unique and undeniable edge over corporate white-collar marketers that have never:
- Run propers funnels
- Done marketing for themselves
- Or seen opportunities in the market and turned them into standalone businesses
The results?
A person that has a deep understanding of people, and can:
- Work in ANY niche by applying principles to your marketing strategy
- Design and strategize various assets, including ads, landing page, email funnels, social media content, cold email campaigns etc
- Most importantly: be unbiased and objective, leading to marketing that speaks to real people, not just a bunch of buzzwords…
No sales involved. Guaranteed.
"The guy works hard… insanely hard (and) gets great results"
Glenn Speakman, Growth Army
Bonuses when booking your discovery call
- Access to “State of SaaS 2024” white paper, containing insights from months of interviewing top CEOs, researchers and founders in the niche (ongoing work)
- Access to personal inner circle of A+ professionals, including branding experts, videographers, COOs, marketing managers, lead gen specialists, sales reps etc.
- [On demand] Access to personal report “Principles-First Marketing” (ongoing work)
No sales involved. Guaranteed.
Principles at work (and counting)
No sales involved. Guaranteed.