High-calibre, plain-English marketing for your clever AI/ Web3 product

Dear founder,

This very moment the world is changing…fast.

You more than likely have a product based on new, cutting edge, disruptive tech.

And your product may literally re-shape the industry.

Like many other great men, you have the chance to cement your legacy…

Like the men that created industries, men that revolutionised the world.

 Here are some of these men:

• Nikola Tesla – This man “discovered” electricity, laying the foundation for countless tens and tens of trillions of dollars in new industries.
• Alexander Graham Bell – Invented the phone, and now the smartphone industry is worth half a trillion dollars.
• The Wright brothers – These 2 men invented planes, and created a market now worth $333.96B.
• Tim Berners-Lee – Inventor of the World Wide Web. There’s no denying this technology supports tens of trillions of dollars worth of products, businesses and services.
• Jeff Bezos – Founder of Amazon, and one of the key players in shaping the way we buy and consume products and services. Net worth: $168B.

As you see, men that created or revolutionised industries either gave path to wealth for others… or got immense wealth themselves.

But what does it have to do with AI/ Web3, you might ask?

Here’s the kicker:

The industry will be valued at around ~$2.1T in 2033 ($2T for AI, $177B for Web3)

And we are just at the foot of the mountain, as the AI industry is valued at $200B in this very moment.

We can both agree there is aLOT of money to be made.

Yet there’s a big problem for everyone in the space, yet a big opportunity for you…

The market is in the  “early adopter” phase

That’s when only the devout believers and a TINY part of the overall market consumes your product… around 16%.

Everything is marketed for those early adopters…

Leaving the majority of the general market (84%) unable to buy from you.

Yet what if you could just… market and sell to the rest of the market (84%),right here and now…

Without needing to compete with 100s of other products?

Prospects buy from you only on one condition:

If the product speaks to THEM and solves THEIR problems.

I won’t point fingers, yet I’m sure you can think of badly-marketed products that:

• Require a PhD in Maths to understand
• Cater to only tech “junkies”
• Have no real life benefits

The real edge always has been: Market your innovative product to the general market, in a way that will give them real value

And this can be challenging.

Yet I constantly see fascinating opportunities for founders to reposition, modify and update their product to be pioneers that can even rival with global behemoth like Stripe (real case).

Here’s an offer for you, from visionary to visionary:

Book a strategy call down below, where you will get afree, non-obligating call on how you could improve and grow your AI/ Web3 product.

If we both like each other and are a great fit – we continue discussing a potential partnership.

Warning: This is only for founders that want to move at speed and scale.

Joel Broyles, Whiterock SFR

The answer is dead simple: no product-market fit

But the true answer lies deeper.

It’s true most of the time people build things “just because”.

Yet their marketing is ALWAYS the biggest weakness.

Can you remember the last time you saw a decent ad in your niche that caught your attention?

Or perhaps a landing page that wasn’t filled to the brim with “corporese” (with words like “supercharge, unleash, etc.”)?

Most marketers always seem to forget they talk to people

So the marketing flops:

• KPIs are down
• revenue is stagnant
• Ads are not converting
• landing page doesn’t generate leads…

And the only thing keeping the business afloat is referrals, one’s warm network or the sales team working 24/7.

But what if you could just flip the script and have a sane, down-to-earth marketer that:

• Makes ads actually work
• Resurrects the landing page
• Creates video scripts that indoctrinate your prospect
• Pieces all the individual pieces into one leak-proof funnel
• And gives you so many ideas on what can be done to make more profits you have the luxury to pick and choose?

You might be wondering if it’s that simple.

It is, but only if you dig down long enough to see the eternal truths to what people want, need, and respond to…

And ironically, they never teach that in grad school

Read down below on why boiling everything down to principles can leave a positive impact on your company’s growth.

Or book your free strategy call right away to hear more on what can be done with your innovative product.

There are strategies, there are tactics, and there areprinciples.

And principlesrule the world.

Wherever you are, whatever you do…

Principles are universal

Just as principles govern the laws of physics or the elegance of mathematical theorems, when applied to marketing, the results are simply astounding:

• Getting leads becomes effortless, as you know what speaks to your future customers…

• Selling becomes natural, as you approach the call not with a bunch of sleazy pressure sales tactics, but rather with a genuine willingness to add value to your prospect’s life
• And most importantly: your product becomes into something themarket craves

But you might be asking yourself, “This sounds like kinda vague, could you give some concrete grounds to believe you?”.

Here is the answer:

Applied psychology, mixed with a hint of all the best fundamentals of data-driven marketing, gathered from countless A/B testing and decades of experimentation.

Which gives anyone applying principles-first marketing a unique and undeniable edge over corporate white-collar marketers that have never:

• Run propers funnels
• Done marketing for themselves
• Or seen opportunities in the market and turned them into standalone businesses

The results?

A person that has a deep understanding of people, and can:

• Work in ANY niche by applying principles to your marketing strategy
• Design and strategize various assets, including ads, landing page, email funnels, social media content, cold email campaigns etc
• Most importantly: be unbiased and objective, leading to marketing that speaks to real people, not just a bunch of buzzwords…

Especially with new technologies like AI and Web3, leaving most people confused and not appreciate the genius of your product.

Glenn Speakman, Growth Army

• Access to “Marketing in AI 2024” white paper, containing insights from months of interviewing top CEOs, researchers and founders in the niche (ongoing work)
• Access to personal inner circle of A+ professionals, including branding experts, videographers, COOs, marketing managers, lead gen specialists, sales reps etc.
• [On demand] Access to personal report “Principles-First Marketing” (ongoing work)